Senior Copywriter

Educational Qualification:

Bachelors degree in English, Marketing, Communications, Journalism, or equivalent hands-on experience
3+ years of copywriting specifically for e-commerce emails (campaigns & flows)
Excellent command of grammar and persuasive writing techniques

Roles & Responsibilities:

Write clear, engaging copy for email campaigns and automated flows (welcome series, cart-abandon, post-purchase, re-engagement)
Craft scroll-stopping subject lines, preview text, headers, and CTAs that boost opens and clicks
Write engaging copy for ad creatives
Partner with designer to ensure copy and visuals work in harmony
Develop and execute A/B tests on copy elements to optimize open rate, click-through, and conversion
Maintain consistent brand voice and messaging across all client emails
Stay ahead of e-commerce trends, email best practices, and deliverability guidelines

Preferred Profile:

Exceptional storytelling skills and a knack for translating product benefits into customer-focused messages
Proven ability to adapt tone and voice across different brands and niches
Comfortable working in an ESP (Klaviyo, Omnisend, Mailchimp, etc.) and using templates to streamline your workflow
Basic familiarity with open-rate and click-through metrics to inform your copy decisions – no deep analytics required
Fast learner who welcomes feedback, iterates quickly, and thrives in a collaborative, deadline-driven agency setting
Excellent communication skills and a passion for staying on top of e-commerce and email marketing trends

Why You’ll Love Working With Us:

Join a close-knit team at Syncopated Marketing where your words drive real revenue
Own every step of the process from brainstorming subject lines to analysing campaign performance
Work with a variety of exciting e-commerce brands